Helping Small Businesses

Grow & Compete with

the Big Guys

Over 25 million websites use our software and
training videos to grow their traffic, email
subscribers, and revenue.

Learn more about our projects






Our Brands

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

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WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

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WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

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WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

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WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

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WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

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WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

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WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

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WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

Learn More

WPBeginner


Largest free WordPress training
resource for beginners and non-
techy users.

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We've Been Around For a While

More About Us






14
Years in business
Established 2009


Team of
280

Founded By
Yash nigam in India

Remote first
50
Countries

Over 12
languages Spoken

25M
Sites using our software








As Seen in

Apple

Google

Microsoft

Amazon

Facebook

LinkedIn

YouTube

WordPress

Shopify

Vimeo

Spotify

Steam

PlayStation







We're Building a Different

Kind of Company

Bootstrapped

Unlike most companies of our size, we're fully
bootstrapped (no investors). This freedom allows us to
always do the right thing and stay focused on our
mission: helping small businesses grow and compete
with the big guys.

People First

We believe that businesses are built to serve people,
and the profits should be used to impact those in and
around the business. In our case, people who use our
products (our customers), and people who build it (our
team).

Our Values

Purpose Driven

Talent is everywhere, but opportunities are not. Our goal
is to help level the playing field with our superior tools,
team, and training, so more small businesses owners
can create a better tomorrow.

Our Social Impact







Join us and Make Cool
Stuff from Anywhere!

Awesome Motive products are seen by billions of internet users every
month. Being a fully remote company, we've enabled ourselves to
create an absolute dream team to help shape the web for billions
worldwide.

Join Our Team



We Believe Companies

Should Be Forces for Good

Building a product is great, but building a future is
better. With every purchase of our product, you
help us improve lives around the world.

Learn more about our donations

Fighting Inequality

through Education

  Rose marry School

Kolar Road Bhopal

  Model School

TT Nagar, Bhopal

  Campion School

Shahpura Lake, bhopal

  Delhi Public School

Gehu Kheda Bhopal

  Kendriya Vidyalaya No-2

Shivaji nagar Bhopal

* We built these schools in partnership with India

Village Fund,Pencils of Promise,andProDot Foundation.

No Kid Hungry

Ending Child Hunger
No Kid Hungry
One Tree Planted

Land Conservation
OneTreePlanted / Conservation Fund
Ocean Conservancy

Ocean Conservancy
Ocean Conservancy



We also contribute to a number of

non-profit and open source projects.

WordPress.org
Most popular website builder & blogging platform in the
world.

Let's Encrypt
Free SSL certificates to make web a better place.

TGM Plugin Activation
PHP library for bundling and requiring WordPress
plugins.

One Click Demo Import
Easily import demo content with WordPress
themes.

Transients Manager
Developer tool that provides user interface to
manage transients in WordPress.

WP Call Button
The easiest way to add a click to call button in
WordPress websites.

Missed Schedule Posts Publisher
Ensures that your scheduled posts publish on time
in WordPress.

Nameboy
The original and most popular domain name
generator in the world.

Shopify to WP
Easily transfer your Shopify store to WordPress
(WooCommerce) for free.

Weebly to WP
Easily transfer your Weebly Site to WordPress with
this free importer.

Medium to WP
Easily transfer your Medium.com blog to WordPress
with this free tool.






See all Open Source Contributions








We're Joining Forces with

Those Who Share our Values

We believe that the world will be a better place if more small
businesses remain independent. This is why we partner with founders
through either full acquisitions or friendly minority stake investments
that protect their team and culture while keeping their businesses
operating independently for the long term.



More about M&A Program



Here are some of our Investments



MemberPress

Easily sell courses & memberships
online. The #1 membership and LMS
plugin for WordPress.


Formidable Forms

Turn your forms into data-driven
applications.The most advanced
WordPress form builder.


FunnelKit

Most powerful WordPress funnel
builder and marketing automation
toolkit for eCommerce sites.


Uncanny Automator

The #1 no-code automation plugin
for WordPress. Create powerful
workflows to save time.


Pretty Links

Create shareable & brandable short
affiliates links for emails, podcasts,
YouTube, and more.


Advanced Coupons

Sell gift cards, add loyalty program,
store credits, and other advanced
coupon features in WooCommerce.


Easy Affiliate

Grow your sales with the power of
referral marketing. Affiliate plugin for
WordPress & WooCommerce.


Wholesale Suite

Ditch the spreadsheet and upgrade
your wholesale business with the #1
wholesale suite for WooCommerce.


ThirstyAffiliates

The best affiliate link management
plugin for bloggers & publishers to
increase site revenue.


Uncanny Owl

A global leader in elearning solutions
for WordPress. Create best-in-class
LearnDash addons.


Business Directory Plugin

Build any type of directory website
including local business directory,
staff directory, and more.


WP Tasty

Share recipes and more with this
WordPress plugin that is made
specifically for food blogs.


Nutrifox

Create, customize, and embed
nutrition labels on any website.


MemberMouse

Easily sell products, subscriptions,
and memberships with this
WordPress membership plugin.


HeroThemes

The leading WordPress customer
support solution provider.


WishList Member

Membership plugin that securely
protects your digital downloads,
online courses & content.


WC Vendors

Turn your WooCommerce store into
a thriving marketplace with this
multivendor plugin.

Become an AM Scout





Latest News from Our Blog

See more






Awesome Motive Acquires Thrive Themes
Growth Tool Suite to Help Small
Businesses Improve Their Online
Marketing

Awesome Motive, a fast-growing software and media
company with over 21 million websites using their
software, today announced their acquisition …


Read more


Awesome Motive Acquires Thrive Themes
Growth Tool Suite to Help Small
Businesses Improve Their Online
Marketing

Awesome Motive, a fast-growing software and media
company with over 21 million websites using their
software, today announced their acquisition …


Read more




Wp forms

Announcing Elementor Form Styles and
Entry View Settings

When we rolled out form styling options for the
block editor a few months ago, we immediately
got one piece of feedback…

MonsterInsights

Announcing The MonsterInsights
MemberMouse Integration

MemberMouse users, get excited!
MonsterInsights just rolled out a new integration
with this awesome, enterprise-level membership
plugin for WordPress. Now, with the…

All in One SEO

Announcing AIOSEO Analyzer: Step Up
Your SEO Game With Our New Chrome

Tired of manually checking your website's SEO
elements? Wish there was a tool that could
simplify your SEO workflow? Well, your wish…










When someone tells you it can't be done, it's more
a reflection of their limitations, not yours!

Yash Nigam
Founder & CEO of AQUA Motive

Company Logo

We are the people behind WPBeginner, OptinMonster, MonsterInsights, WPForms, SeedProd, and more. Over 25 million sites use our software. We believe in creating awesome user experiences. We are humbly considered thought leaders by many in our space because of our rapid growth and innovations.

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